Incentives.

Reimbursement of commissions paid to overseas agents that sell or distribute the studio's games (region-locked retail, key resellers, regional storefront partners).

Costs of certificates, accreditations and platform-specific compliance documents required for foreign markets. Examples: PEGI and ESRB rating fees, age-rating audits, ISO certifications, console-platform compliance documents.

Rent, brokerage commission, set-up certification and shared-office membership for offices the studio opens abroad. Useful for publishing, BD or co-development outposts.

General bucket for outbound advertising, promotional campaigns and marketing spend targeting foreign markets. Note: bilişim-sector studios should look at the more specific Dijital ürün tanıtım desteği below first, which carries a materially higher cap for game-specific marketing.

Costs of registering and defending domestically registered marks, patents and utility models abroad. Covers studio brand, game-title trademarks and patent filings outside Türkiye.

Individual or collective participation in trade shows, conferences and festivals abroad. Examples: Gamescom, GDC, Tokyo Game Show, PAX, Devcom. The cap doubles for events the Bakanlık classifies as prestigious.

Same logic as the overseas track but for internationally classified events held in Türkiye. Examples: Gaming Istanbul, regional game weeks of international standing. Prestige events get a 2x cap.

Server and cloud hosting for the studio's game, software or mobile app that delivers it to end users abroad. Examples: AWS, GCP, Azure, dedicated game-server hosts. "Dijital oyun" is named in the legal definition of barındırma (Karar Article 3(b)), so this is a clean fit for live-service titles.

The headline item for game studios under HAP. Covers advertising, promotion and marketing spend abroad for the studio's games. Karar Article 17 literally names "digital game". Under this provision, a beneficiary may receive support for up to 10 digital games per year.

Salary subsidy for international promotion and marketing personnel, both for staff based in Türkiye supporting overseas activity (yurt içi leg) and for staff posted to the studio's foreign unit (yurt dışı leg). Two parallel envelopes per beneficiary, 5 staff each, 5 years each.

Current Bakanlık practice has narrowed the eligible profile. The pre-2026 framework also supported developer and engineer positions; under the new framework the article scope is restricted to uluslararası tanıtım ve pazarlama personnel. Acceptable SGK titles in current practice include Business Development Specialist, Sales Consultant and Marketing Specialist. Adjacent functions such as community management, localisation management and live-ops marketing can fit when the employment contract iş tanımı and the SGK position are framed around the international promotion and marketing function; pure development, engineering or linguistics roles are out of scope. Same employee cannot be subsidised under another wage-cost programme (Karar Article 46).

The second standout item for games. Reimburses platform and storefront commission paid abroad on the studio's games. Examples: Steam, App Store, Google Play, Epic Games Store, PlayStation Store, Microsoft Store, Nintendo eShop. Under this provision, a beneficiary may receive support for up to 10 digital games per year.

Subscription to market reports and industry databases used to build overseas market-entry strategies. Examples: Newzoo, Sensor Tower, data.ai, Similarweb. Pre-approval is required for the report leg.

Membership dues for international industry bodies relevant to the studio. Examples: IGDA, ESA, European Games Developer Federation, regional game associations and standards bodies.

Purchase or rental of software licences. Karar Article 31 (Madde 31) gives a broad statutory scope, but the Bakanlık uygulaması in the 2026 framework has narrowed the eligible category set. Engine and DCC tooling that used to qualify under the pre-2026 framework (Unity, Unreal, Adobe, Maya, ZBrush, Substance, Houdini, Perforce) is currently treated as out of scope; the eligible list centres on sales, marketing, analytics, customer-data and CRM platforms. AI content generation tools (ChatGPT, Claude, Midjourney, Cursor) are not currently on the supported list. Category practice is still settling; high-value licence purchases should be checked against the active EK before commitment.

Eligible in current practice (examples):

Game analytics and product analytics (GameAnalytics, ThinkingData, Mixpanel, Amplitude, Heap, PostHog, Firebase Analytics); marketing analytics and attribution (Adjust, AppsFlyer, Sensor Tower); customer engagement and push (Braze, OneSignal, Customer.io, MoEngage, CleverTap); marketing automation (HubSpot, Mailchimp, Marketo); customer data platforms (Segment, RudderStack); CRM (Salesforce, HubSpot CRM, Pipedrive); sales intelligence (Apollo, ZoomInfo, Cognism, Clearbit).

Out of scope in current practice (examples):

Engine and development tooling (Unity, Unreal, Houdini, Maya, ZBrush, Substance); design (Figma, Canva, Adobe Creative Cloud); productivity and project management (Slack, Microsoft Teams, Jira, Asana, ClickUp, Linear, Notion, Confluence); AI content tools (ChatGPT, Claude, Midjourney, Cursor).