Incentives.

Same scope as HAP but bound to the brand's target-market plan. Falls under the beneficiary's annual umbrella cap (₺250M Marka, ₺500M TURQUALITY or E-TURQUALITY).

Same scope as HAP. Within the brand's coverage window; no separate TL cap (subject to the beneficiary's annual umbrella).

Rent, brokerage commission and shared-office membership for the brand's overseas units. Under Markalaşma the definition of "birim" additionally includes depo (warehouse) and antrepo (bonded warehouse). The +20-point target-country uplift applies.

Two combined envelopes that share a single TL ceiling: institutional infrastructure consultancy (organisation design, ERP and operations) and target-market consultancy (market entry, localisation, distribution). Pre-approval required.

Salary subsidy for international promotion and marketing personnel hired in Türkiye and for staff posted to the brand's foreign units. Single combined headcount cap of 10 people across both legs; 5-year window per beneficiary.

Current Bakanlık practice restricts eligible profiles to international promotion and marketing roles (Business Development Specialist, Sales Consultant, Marketing Specialist; adjacent functions such as community management and localisation management can fit when the iş tanımı and SGK position are framed around the international promotion and marketing function). Pure development or engineering roles are out of scope. Same employee cannot be subsidised under another wage-cost programme (Karar Article 46).

Same purpose as the HAP item. Under Markalaşma, reports follow the target-market timer (5 years per market) and database memberships sit on the institutional timer (5 years). Both within the annual umbrella.

Outbound advertising, promotion and marketing spend for the brand in foreign markets. Costs of the brand's corporate website also sit under this header but follow the duration of programme enrollment rather than the per-market timer.

One-off study mandated for brands entering the Markalaşma Programme. Includes current-state analysis, vision and sector benchmarking, gap analysis and a project roadmap for the support period. One per brand, ever.

Same scope as HAP but tied to the brand's target-market plan.

Same scope as HAP. 5-year window per beneficiary; no separate TL cap (subject to the umbrella).

Same scope as HAP. Runs while the brand remains in the programme; the +20-point target-country uplift applies.

Same scope as HAP for internationally classified events in Türkiye.

The flagship bilişim-sector item. Outbound marketing of the studio's games tied to the brand. Materially higher caps than HAP, and an even higher annual envelope under E-TURQUALITY®. Up to 20 games per year per beneficiary.

Same scope as HAP hosting but with a higher ceiling under Markalaşma.

Same scope as HAP (Steam, App Store, Google Play, Epic, console storefronts) but with substantially higher ceilings, and an E-TURQUALITY® uplift on top. Up to 20 games per year per beneficiary.

Foreign-procured testing and quality-assurance services for the studio's yazılım, mobil uygulama, dijital oyun or dijital aracılık platform. The Genelge E-TURQUALITY annex describes the scope as testler ve test çalışmalarında yurt dışında yerleşik kişilerden yararlanmak üzere yurt dışı şirket ve platformlar ile gerçekleştirilen çalışmalar.

In practice this covers QA services procured from foreign labs (functional QA, localisation QA, compatibility testing, certification preparation, security and penetration audits). Platform certification submission fees billed by the platform holder itself (Sony TRC, Microsoft XR, Nintendo lotcheck, App Store and Google Play technical review) are not the classical "test desteği" surface; acceptance varies and sits at the inceleme uzmanı's discretion when the invoice is structured as a service fee. There is no published whitelist of eligible providers, so high-value testing engagements should be confirmed against current EK practice before commitment. Pre-approval required.

Project-form support for engagements where the studio acts as the yüklenici delivering bilişim services to an overseas client. Karar definition: yararlanıcının yurt dışında yerleşik şirket, kurum ve kuruluş ile yüklenici ilişkisi içinde gerçekleştirdiği proje. The +20-point target-country uplift applies. Pre-approval required.

How this maps to game-studio engagements:

Work-for-hire development for an overseas publisher is the cleanest fit; the studio invoices as a contractor under a development or work-for-hire agreement. Co-publishing relationships are eligible only when the development phase is invoiced as a service for build (not pure revenue share); the contract must carve the service-fee component out explicitly. Tooling or middleware sold to an overseas studio does not fit this category; it is a product sale rather than a yüklenici project, and would be evaluated under the dijital ürün tanıtım, barındırma or platform komisyon articles depending on the model.